7 Key Questions to Ask when Building a Local Customer Engagement Plan

What is one of the biggest mistakes local businesses make when creating a Local Customer Engagement Plan to build sales for their location? It’s driving customers to their location and delivering a horrible experience.  That horrible experience can literally take years to overcome—worse, that horrible experience often goes viral—impacting many other customers along the way. […]

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5 Ways Customers Love to Connect with Local Businesses

Every day you most likely get a number of e-mail offers and text messages asking you to visit a local business and make a purchase.  Some are even addressed to you personally and might mention something you’ve been researching online.   Why are these offers just for you?  Are they offering you $12 off your […]

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Actions Speak Louder Than Words: How to Bring a Brand to Life

At HubKonnect, we’ve worked with several large, global brands that spend hundreds of millions in brand advertising. We always spoke about retail locations as being that place where promises made in brand advertising are delivered. Those beautiful images, painstakingly selected advertising phrases and yes, even the most strategic offers are just words if they aren’t paid […]

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6 Reasons Why You Should Revitalize Your Marketing Plan

As a local retail business, it’s very easy to put your marketing on autopilot—putting all of your efforts in the hands of the national marketing gurus.  After all, as a local business, you are often contributing two to four percent of your sales to national marketing initiatives.  National plans have worked before, so why should […]

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The New Universal Truths about Local Store Marketing

The interesting thing about Local Store Marketing (LSM) is that it’s even more relevant with today’s technological advancements. Technology is often best used when it’s a complement to a traditional form of marketing. The emphasis in that last statement is on “complement”. In today’s world of mobile apps and chatbots, some franchisees feel that they […]

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HubKonnect CEO Michael Koch Announces the Formation of the QSR AI Research Lab

Michael Koch today announced the creation of QSR AI Lab. A nonprofit that will focus on building and implementing continuous learning algorithms to solve the most pressing Quick Service Restaurant (QSR) business needs across Marketing, Supply Chain, Operations, Human Resources, and Equipment. The Lab will accelerate QSR machine learning algorithm adoption, not only through research […]

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HubKonnect Announces Kevin Newell, Former Global Chief Brand Officer of McDonald’s, to Join Advisory Board

NEW YORK, Jan. 30, 2018 /PRNewswire/ — HubKonnect, Inc. today announced its Board of Directors and CEO, Michael Koch has appointed Kevin Newell as Executive Advisor of the company, effective January 28. Newell is the former Global Chief Brand Officer of McDonald’s Corporation and previously served as President of McDonald’s West Zone. HubKonnect is a continuous learning, […]

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Hubkonnect Launches to Provide Franchises with Custom Local Store Marketing Plans Through Leading AI Technology

PR-NewsWire/ New York, NY – November 14, 2017 – HubKonnect is a revolutionary approach to tailored local marketing plans. The company was founded by tech visionary Michael Koch and local marketing pioneer Kathy Hartman. These Co-Founders have had robust careers; Hartman led Local Store Marketing (LSM) for McDonald’s Corporation, where she trained thousands of franchise […]

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How Artificial Intelligence Impacts your Life

At HubKonnect, we are proud to live in the golden age of AI – a critical time where we are seeing massive advancements in the world of Cognitive Computing and machine learning. Many of our clients, when we initially meet with them, think that we are still quite far away from a world where machines are able […]

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How is a Local Franchise’s Trading Area Impacted by CRM?

You might say this is a bit of a trick question.  By nature, Customer Relationship Management (CRM) would be all of the customers in your trade area, wouldn’t it? The answer is “yes” and “no”.  CRM has certainly opened the door to influencing customer behavior with targeted offers and a better understanding of your customer’s […]

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