Hubkonnect Launches to Provide Franchises with Custom Local Store Marketing Plans Through Leading AI Technology

PR-NewsWire/ New York, NY – November 14, 2017 – HubKonnect is a revolutionary approach to tailored local marketing plans. The company was founded by tech visionary Michael Koch and local marketing pioneer Kathy Hartman. These Co-Founders have had robust careers; Hartman led Local Store Marketing (LSM) for McDonald’s Corporation, where she trained thousands of franchise […]

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The Silver Bullet for Local Store Marketing

At HubKonnect, we’ve spent years helping local franchisees build their sales and they all seem to face the same challenges.  They are running multi-million dollar businesses that require intense coordination of many disciplines—hiring, staff management, training, equipment acquisition, equipment maintenance, inventory management, customer service, accounting and of course, customer acquisition and marketing.  While all franchisees […]

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6 Reasons Why You Should Revitalize Your Marketing Plan

As a local retail business, it’s very easy to put your marketing on autopilot—putting all of your efforts in the hands of the national marketing gurus.  After all, as a local business, you are often contributing two to four percent of your sales to national marketing initiatives.  National plans have worked before, so why should […]

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Actions Speak Louder Than Words: How to Bring a Brand to Life

At HubKonnect, we’ve worked with several large, global brands that spend hundreds of millions in brand advertising. We always spoke about retail locations as being that place where promises made in brand advertising are delivered. Those beautiful images, painstakingly selected advertising phrases and yes, even the most strategic offers are just words if they aren’t paid […]

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5 Ways Customers Love to Connect with Local Businesses

Every day you most likely get a number of e-mail offers and text messages asking you to visit a local business and make a purchase.  Some are even addressed to you personally and might mention something you’ve been researching online.   Why are these offers just for you?  Are they offering you $12 off your […]

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How Artificial Intelligence Impacts your Life

At HubKonnect, we are proud to live in the golden age of AI – a critical time where we are seeing massive advancements in the world of Cognitive Computing and machine learning. Many of our clients, when we initially meet with them, think that we are still quite far away from a world where machines are able […]

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How is a Local Franchise’s Trading Area Impacted by CRM?

You might say this is a bit of a trick question.  By nature, Customer Relationship Management (CRM) would be all of the customers in your trade area, wouldn’t it? The answer is “yes” and “no”.  CRM has certainly opened the door to influencing customer behavior with targeted offers and a better understanding of your customer’s […]

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SaaS Security: Make sure your Partners are Data Breach Impenetrable

Keeping data secure is the most important aspect of our service As service providers, we are responsible for the sensitive data of all of our clients.  If we cannot provide security to our partners, they have no reason to utilize our services. Time and time again, we see companies taking shortcuts and cutting corners, and […]

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7 Key Questions to Ask when Building a Local Customer Engagement Plan

What is one of the biggest mistakes local businesses make when creating a Local Customer Engagement Plan to build sales for their location? It’s driving customers to their location and delivering a horrible experience.  That horrible experience can literally take years to overcome—worse, that horrible experience often goes viral—impacting many other customers along the way. […]

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