The interesting thing about Local Store Marketing (LSM) is that it’s even more relevant with today’s technological advancements. Technology is often best used when it’s a complement to a traditional form of marketing. The emph [...]
As a local retail business, it’s very easy to put your marketing on autopilot---putting all of your efforts in the hands of the national marketing gurus. After all, as a local business, you are often contributing two to four percent of [...]