What is one of the biggest mistakes local businesses make when creating a Local Customer Engagement Plan to build sales for their location? It’s driving customers to their location and delivering a horrible experience. That horrible ex [...]
You might say this is a bit of a trick question. By nature, Customer Relationship Management (CRM) would be all of the customers in your trade area, wouldn’t it? The answer is “yes” and “no”. CRM has certainly opened the do [...]