As a local retail business, it’s very easy to put your marketing on autopilot---putting all of your efforts in the hands of the national marketing gurus. After all, as a local business, you are often contributing two to four percent of [...]
At HubKonnect, we’ve worked with several large, global brands that spend hundreds of millions in brand advertising. We always spoke about retail locations as being that place where promises made in brand advertising are delivered. [...]