What is one of the biggest mistakes local businesses make when creating a Local Customer Engagement Plan to build sales for their location? It’s driving customers to their location and delivering a horrible experience. That horrible ex [...]
As a local retail business, it’s very easy to put your marketing on autopilot---putting all of your efforts in the hands of the national marketing gurus. After all, as a local business, you are often contributing two to four percent of [...]
You might say this is a bit of a trick question. By nature, Customer Relationship Management (CRM) would be all of the customers in your trade area, wouldn’t it? The answer is “yes” and “no”. CRM has certainly opened the do [...]
At HubKonnect, we’ve worked with several large, global brands that spend hundreds of millions in brand advertising. We always spoke about retail locations as being that place where promises made in brand advertising are delivered. [...]
Every day you most likely get a number of e-mail offers and text messages asking you to visit a local business and make a purchase. Some are even addressed to you personally and might mention something you’ve been researching online. [...]