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Local Customer Engagement

How is a Local Franchise’s Trading Area Impacted by CRM?

You might say this is a bit of a trick question.  By nature, Customer Relationship Management (CRM) would be all of the customers in your trade area, wouldn’t it? The answer is “yes” and “no”.  CRM has certainly opened the door [...]

November 19, 2019February 21, 2024Michael Koch
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